Sunday, April 19, 2009

Video SEO Interview with WebmasterRadio’s “SEM Synergy Show�

Listen to our sneak preview podcast interview by the SEM Synergy Show on WebmasterRadio.fm.  ReelSEO’s publisher Mark Robertson shares with SEM Synergy’s  Virginia Nussey  about the increasing popularity and business investment into online video marketing, and where video is mostly being found today. (The answer may surprise you!)  Special thanks to the folks at Bruce Clay, Inc, [...]Listen to our sneak preview podcast interview by the SEM Synergy Show on WebmasterRadio.fm.  ReelSEO's publisher Mark Robertson shares with SEM Synergy's  Virginia Nussey  about the increasing popularity and business investment into online video marketing, and where video is mostly being found today. (The answer may surprise you!)  Special thanks to the folks at Bruce Clay, Inc, for featuring us on this show. Show Snippets "We’re seeing a lot more custom video being produced, which indicates to me that people are putting significantly more resources behind it." "There’s a lot of confusion out there as to what Video SEO actually is. It's really about looking for all the ways to attract attention using video to the audience you’re trying to market to."  "More people today search with the word 'video' than the word 'God.'" "Optimizing video for video search engine is different than optimizing for text-based engines." (There is some overlap with traditional SEO and some clear distinctions.) "In order to really have a successful Video SEO strategy, your website should also be optimized for video as well." When it comes to video being discovered online, "Video search engines are not gaining in popularity right now. People tend to find videos in the organic search engines and virally, rather than specific video sites." (Read about this more in our upcoming post.) >> full story


Bás Múch Ort! (Seachtain na Gaeilge i gContae an Chláir)

Download MP3 (to download, right-click and select Save Target As)
Length: 30 min.

This podcast is a recording of the Blogging for Technical Communicators webinar that I gave to the STC-Rocky Mountain chapter on February 19, 2009. I split the recording into two parts due to length. This first half covers the following four topics:

  • The Blog as an Expected Format
  • Why Bother to Blog?
  • Search Engine Optimization: The #1 Perceived Value of Blogging
  • The Most Difficult Part of Blogging: Generating Content Regularly

Note: After you listen to Part 1, be sure to continue to Part 2.

Links Mentioned in the Webinar

At some point during the webinar (either first or second part) I mentioned the following sites. Here are links to each:

Blog Sponsors

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Bás Múch Ort! (Seachtain na Gaeilge i gContae an Chláir)

Buail anseo chun éisteachta!

Tá Athmhuscailt an Imill ar na bacáin (athuair!) Ach idir an dá linn agus in onóir Sheachtain na Gaeilge, seo blaiseadh beag ón bpost lae atá agam na laethanta seo.

Tá cnuasach beag deas nathanna nádúrtha cainte ón dteanga bheo á chur le céile agam le haghaidh Clár an Bhricfeasta ar Clare FM. Níor mhiste iad a phodchraoladh anseo, sílim, le linn Seachtain na Gaeilge. >> full story


SEO in the Gray Zone

In this Marketing Over Coffee learn :

About Duplicate Content, Google Analytics, PDFs for Kindle! All this and more…

Direct Link to File

Show length 25:02

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:36 Blue Sky Release Party - Publicaster 7! New features, throttling email, Taguchi testing

03:13 More on Compendium, Don S. provided a great link.Aaron Wall (no known relation) on Google’s emphasis on branding, and a record month for MOC!

05:41 Feedburner Changeover

06:50 Mike McAllen asks about Google analytics - Get this book: Web Analytics: An Hour a Day. AdWords concepts Lost IS (Rank) and Lost IS (Budget). Geotargeting

15:07 Keith Burtis is trying to figure out the best way to move information out of social networks so that it can be usable - ChatCatcher, Google Docs,Twitter Search to RSS to Yahoo Pipes (including John’s PSP Pipe).

18:00 Plug for the eBook and buying tracks through YouTube on iTunes or Amazon, both of us get Kindles, PDFs on the Kindle, PRSA cast in this weekend

Upcoming Event Watch: PRSA in NYC, Blogger Social Cancelled, Tim Street reporting from SXSW, Jeff Pulver’s Social Media Jungle

Question of the Week: What’s the most important web analytics stat that you track?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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