Top Ten in Books

Silicon Valley journalist/blogger Tom Foremski had had enough. Two years ago, he wrote a poison pen letter to the PR industry in a blog post titled Die! Press release! Die! Die! Die! , in which he exhorted ...full story

VP Marketing Role In St Louis

One of my clients is looking for a VP of Marketing to generate business leads. This is a contingent search, and I'm recruiter. >> full story

Eyetracking Heatmaps Show Ad Placement is Key Variable in Building Brand Awareness

An online advertising eyetracking study using Eyetools, Inc.'s heatmaps technology, conducted for " MarketingSherpa's 2008 Online Advertising Handbook + Benchmarks ," shows that placement on the page is an ...full story

SEO to Give Way to DAO?

Leafing through this month's issue of PROFIT magazine , I came across a sidebar about a concept called DAO or "Digital Asset Optimization." The argument is that a more comprehensive strategy is required today ...full story

Universal files for 'Divorced by 30'

Universal Pictures has acquired the recent L.A. Weekly cover story "How to Get Divorced by 30" and will use the article by Sascha Rothchild as the basis for a romantic comedy. >> full story

Top Ten in Books

PCC Author Series Juanita Havill speaks on "A Close Look at the Novel in Verse and How to Write One" from 10:30 to 11:30 a.m., Saturday, April 12. >> full story

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